“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.
It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.
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He believes there is still plenty of potential in the market.
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Whereas the old agencies often did a lot of the searching for their members, meeting new clients before hand-picking their potential matches, the modern site allows users to do all the work, searching a database of other members and arranging meetings themselves.
In addition to the established market leaders, and US-based e Harmony, the online dating sector comprises a number of niche sites, including Fitness Singles for health and exercise fanatics, Lovestruck for busy city professionals, and Uniform Singles, which is tailored to people in the military and emergency services – and those with a uniform fetish.